Asmodee are the UK’s and Europe’s leading retail distributor of hobby gaming product across a number of product categories:
In order to remain well-stocked in these categories we hold UK-exclusive (and in some cases European-exclusive) distribution agreements with prominent hobby games publishers from all over the world. We distribute for publishers including Asmodee, Fantasy Flight Games, Wizkids, Cool Mini or Not, Pokémon, Wizards of the Coast, Days of Wonder, Cryptozoic, AEG, Z-Man – plus many more!
We aim to be a one-stop shop for our hobby retailers to find products, as well as a driving force behind the growth and innovation of board games and gaming product across Europe.
Although we cannot list all of our products online, you can take a look at our Featured Products, page to see some of our most popular lines or alternatively open our product Catalogue. Price lists to show all our lines in stock are produced and sent to retail customers on a weekly basis.
We support the hobby market in a variety of ways through our marketing activity.
We help facilitate OP activity for a number of publishers in the UK and in some cases, Europe. This involves co-ordinating with the organisers and the publisher for regional and national tournaments, handling prize support and promo items from publishers and assisting in the marketing and sign up of stores for particular events.
We have a large number of trained demonstrators across the UK, often working at hobby interest shows and events demonstrating some of our best hobby games. If you are looking for support with in-store demonstrations, please see our Demo Program page for more details.
We work with the best board game reviewers in the UK to help maximise the reach of our titles to gamers as well as creating new fans in the process. We also target reviewers and PR opportunities outside of the hobby to help broaden your audience base and visitors to your store or website.
We use social media and our website to deliver all kinds of relevant gaming news and activity to our followers with the aim of building an online community for our pages. Please feel free to join in the discussion on Facebook (Asmodee United Kingdom), Twitter (AsmodeeUK) or Instagram (asmodeeuk).
If you are not a retailer, but would like to know where you can purchase our products, please follow the link to Find Your Game Store.