Asmodee UK are a prominent supplier to the UK toy trade. We specialise in supplying to retailers a comprehensive range of games, collectibles, toys and gifts from a wide number of suppliers across the globe.
We are perhaps best known within the toy trade as a collectibles specialist, distributing the Pokémon trading card game (TCG) into the UK since 1999. We maintain a major role in the UK’s TCG market distributing other titles such as Yu-Gi-Oh!, Magic the Gathering and Cardfight Vanguard. Away from trading cards, we are also responsible for the supply of a number of fast-moving collectibles.
In recent years, we have seen huge growth in board games both in terms of our range and volume. The games industry has been subject to fantastic innovation with beautiful new designs and exciting mechanics working hand-in-hand with immersive game themes. We are proud to work with, often exclusively, the games publishers who are driving this innovation in the industry.
Although we cannot list all of our products online, you can take a look at our Catalogue that provides an overview of our range or alternatively we have our Featured Products page where we have archived some of our most prominent titles.
Our in-house team engages in widespread marketing activity to gain awareness at a trade and consumer level of our products. This includes, but is not limited to, TV Advertising, PR and Reviews, Competitions, Social Media, Online Advertising and working with National Press. We also run a nationwide Demo Program, where our trained demonstrators show off our games to consumers at events across the country.
Alternatively, you can visit our trade stand at all major toy industry shows where we can personally take you through our range.