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                                                                Esdevium Games to rebrand to Asmodee United Kingdom in 2018

                                                                Posted on 14 Dec 2017

                                                                Esdevium Games are proud to announce that, as of January 1st of 2018, they will be rebranding under the name of Asmodee United Kingdom.

                                                                Having been part of the Asmodee Group since 2010, the move sees Esdevium matching their parent and sister companies across the world.

                                                                Though the process brings a new name and a new look, customers can look forward to the same high standards of service that they have come to expect. Meanwhile, Asmodee’s status as one of the most respected names in the industry offers a great platform to build on the sustained success and progress that the company have made in recent years.

                                                                The change comes with a new philosophy but one that is very much in line with the ideals that Esdevium have had at the heart of what they do – a passionate belief in the value of great games and the amazing stories that they let us tell together.

                                                                “We are thrilled to be switching to the Asmodee name, aligning us with our sister and parent companies in other territories,” said MD Steve Buckmaster.

                                                                “The Esdevium name has a long and proud history (and a terrific story), so it is with some sadness that we say goodbye to the dragon logo, but this is an exciting next step for the company.”

                                                                Asmodee UK’s first public appearance will be at London Toy Fair in January (Stand E109).